LAS PROVINCIAS: “Start the installation of letters in the City of Arts of Valencia”
The Palau de les Arts was the first building in which the text was placed. The city aims to form a photographic scenario for tourists, similar to other Spanish cities such as Gijón and Vitoria
Valencia has chosen to form, as already happens in other Spanish cities such as Gijón or Vitoria, a whole scenario designed for tourist photos. For this purpose, letters with the name of the city will be installed in the City of Arts and Sciences, in the places most claimed by the visitors, to visually locate the location in the photograph. The installation of the typography has already begun and the name of the Palau de les Arts can be read (or photographed) before the building. This way of claiming Valencia was approved in an agreement between the Valencia Tourism Foundation and the City of Arts and Sciences, designed so that Valencians and tourists can be photographed before the large ‘Valencia’ sign and in the background the Hemisfèric can be seen. Each of the eight letters will have a dimension of 1.8 meters high, by 0.4 meters wide. Made with fiber, they will have LED lighting, according to Radio Valencia, so that Valencia can shine in all the photos.
As the PROVINCES have learned, the installation of the lyrics of ‘Valencia’ is framed in a complete performance that will be carried out throughout the City of Arts and Sciences, which has begun at the Palau de les Arts. Each building will present, on the outside, a sign with its name and among all will stand out the one that is placed before the Hemisfèric with the name of the city. This body is expected to be installed between spring and summer, everything depends on the duration of the project procedures, specifications and assignment of the company that will be responsible for placing ‘Valencia’ in the City of Arts and Sciences.
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